{"id":81,"date":"2025-11-05T08:55:37","date_gmt":"2025-11-05T08:55:37","guid":{"rendered":"https:\/\/samireindeer.se\/om-oss\/"},"modified":"2025-12-29T14:23:11","modified_gmt":"2025-12-29T14:23:11","slug":"our-story","status":"publish","type":"page","link":"https:\/\/samireindeer.se\/sv\/our-story\/","title":{"rendered":"Our Story"},"content":{"rendered":"<div id=\"cs-content\" class=\"cs-content\"><div class=\"x-section e81-e1 m29-0\"><div class=\"x-row x-container max width e81-e2 m29-1 m29-2 m29-3 m29-4 m29-5 m29-6 m29-7 m29-f m29-g\"><div class=\"x-row-inner\"><div class=\"x-col e81-e3 m29-l m29-m m29-n m29-o\"><div class=\"x-div e81-e4 m29-w\"><div class=\"x-text x-content e81-e5 m29-x m29-y\"><p>About us<\/p><\/div><div class=\"x-text x-text-headline e81-e6 m29-12 m29-13 m29-14\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h1 class=\"x-text-content-text-primary\">From herding to Sharing our Culture<\/h1>\n<\/div><\/div><\/div><\/div><div class=\"x-text x-content e81-e7 m29-x m29-y m29-z\"><p>A lifelong journey with the reindeer &ndash; rooted in tradition, growing through innovation.<\/p><\/div><\/div><\/div><\/div><div class=\"x-row x-container max width e81-e8 m29-1 m29-2 m29-3 m29-6 m29-7 m29-8 m29-9 m29-a m29-f m29-h\"><div class=\"x-row-inner\"><div class=\"x-col e81-e9 m29-n m29-p m29-q m29-r\"><div class=\"x-bg\" aria-hidden=\"true\"><div class=\"x-bg-layer-lower-video\"><div  class=\"x-video player bg transparent hide-controls autoplay loop muted playsinline\" data-x-element-mejs=\"{&quot;poster&quot;:&quot;&quot;}\"  data-x-video-options='{\"pause_out_of_view\":false}'><script type=\"text\/template\"><div class=\"x-video-inner video\/mp4  transparent\"><video class=\"x-mejs has-stack-styles\" preload=\"metadata\" autoplay loop muted playsinline><source src=\"https:\/\/samireindeer.se\/wp-content\/uploads\/2025\/11\/Samireindeer-video-3-\u2013-Gjord-med-Clipchamp.mp4\" type=\"video\/mp4\"><\/video><\/div><\/script><\/div><\/div><\/div><\/div><div class=\"x-col x-hide-md x-hide-sm x-hide-xs e81-e10 m29-n m29-p m29-q m29-s m29-t\"><div class=\"x-bg\" aria-hidden=\"true\"><div class=\"x-bg-layer-lower-image\"><\/div><\/div><\/div><\/div><\/div><div class=\"x-row x-container max width e81-e11 m29-1 m29-3 m29-7 m29-8 m29-a m29-b m29-c m29-f m29-i\"><div class=\"x-row-inner\"><div class=\"x-col e81-e12 m29-n m29-o\"><div class=\"x-text x-content e81-e13 m29-x m29-10\"><p>Meet the Founders<\/p><\/div><\/div><div class=\"x-col e81-e14 m29-l m29-n m29-o m29-u\"><div class=\"x-text x-text-headline e81-e15 m29-13 m29-14\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h3 class=\"x-text-content-text-primary\">Our Story<\/h3>\n<\/div><\/div><\/div><div class=\"x-text x-content e81-e16 m29-x m29-y\"><p data-start=\"437\" data-end=\"830\">S&aacute;miReindeer, founded by experienced reindeer herders Henrik Nutti and Per-Jonas Kemi Nutti, offers unique S&aacute;mi tourism experiences in northern Sweden. The company aims to showcase the S&aacute;mi way of life with reindeer and to strengthen S&aacute;mi cultural presence in the region.<\/p>\n<p data-start=\"437\" data-end=\"830\">Henrik Nutti and Per-Jonas are reindeer herders from Jokkmokk and proud members of the Sirges S&aacute;mi community. Reindeer herding has been the foundation of their lives and livelihoods for as long as they can remember &ndash; shaping who they are and how they see the world. Over the years, this way of life has also taught them the value of knowledge, experience, and strong partnerships.<\/p>\n<p data-start=\"832\" data-end=\"1147\">Henrik combines reindeer herding with his work as a drone photographer and carpenter, specialising in photography, film, building documentation, and marketing. His broad practical experience, combined with an international network within the reindeer herding industry, brings a unique perspective to S&aacute;miReindeer.<\/p>\n<p data-start=\"1149\" data-end=\"1648\">Per-Jonas has an equally deep background in reindeer herding and a wide professional network across S&aacute;pmi and the Nordic region. His deep understanding of reindeer behaviour is invaluable in creating respectful, authentic visitor experiences. He previously worked as a S&aacute;mi guide at Troms&oslash; Lapland in Norway, leading reindeer sled tours, lectures, and cultural presentations for guests from all over the world &ndash; an experience that taught him what international visitors value most in S&aacute;mi tourism.<\/p>\n<p data-start=\"1650\" data-end=\"1973\">Together, Henrik and Per-Jonas founded S&aacute;miReindeer as a bridge between their culture and the world. By combining traditional knowledge with modern entrepreneurship, they aim to strengthen S&aacute;mi presence in the Lule&aring; region and share their living culture through genuine encounters, storytelling, and reindeer experiences.<\/p><\/div><span class=\"x-image e81-e17 m29-16\"><img decoding=\"async\" src=\"https:\/\/samireindeer.se\/wp-content\/uploads\/2025\/12\/Sami-Reindeer22-scaled.jpg\" width=\"1280\" height=\"832\" alt=\"Image\" loading=\"lazy\"><\/span><\/div><\/div><\/div><div class=\"x-row x-container max width e81-e18 m29-1 m29-5 m29-6 m29-7 m29-c m29-d m29-f m29-j\"><div class=\"x-row-inner\"><div class=\"x-col e81-e19 m29-n m29-o\"><div class=\"x-text x-text-headline e81-e20 m29-13 m29-14\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h3 class=\"x-text-content-text-primary\">The team behind S&aacute;miReindeer<\/h3>\n<\/div><\/div><\/div><div class=\"x-row e81-e21 m29-1 m29-3 m29-8 m29-c m29-e m29-k\"><div class=\"x-row-inner\"><div class=\"x-col e81-e22 m29-n m29-q m29-t m29-v\"><span class=\"x-image e81-e23 m29-16 m29-17\"><img decoding=\"async\" src=\"https:\/\/samireindeer.se\/wp-content\/uploads\/2025\/12\/Henrik-Nutti-scaled.jpg\" width=\"1150\" height=\"1280\" alt=\"Image\" loading=\"lazy\"><\/span><div class=\"x-text x-text-headline e81-e24 m29-14 m29-15\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h6 class=\"x-text-content-text-primary\">Henrik Nutti<\/h6>\n<\/div><\/div><\/div><div class=\"x-text x-content e81-e25 m29-x m29-11\"><p>Reindeer Herder and Founder S&aacute;miReindeer<\/p><\/div><\/div><div class=\"x-col e81-e26 m29-n m29-q m29-t m29-v\"><span class=\"x-image e81-e27 m29-16 m29-17\"><img decoding=\"async\" src=\"https:\/\/samireindeer.se\/wp-content\/uploads\/2025\/12\/Per-Jonas-Nutti-scaled.jpg\" width=\"1045\" height=\"1280\" alt=\"Image\" loading=\"lazy\"><\/span><div class=\"x-text x-text-headline e81-e28 m29-14 m29-15\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h6 class=\"x-text-content-text-primary\">Per-Jonas Kemi Nutti<\/h6>\n<\/div><\/div><\/div><div class=\"x-text x-content e81-e29 m29-x m29-11\"><p>Reindeer Herder and Founder S&aacute;miReindeer<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>About usFrom herding to Sharing our Culture A lifelong journey with the reindeer &ndash; rooted in tradition, growing through innovation.Meet the FoundersOur Story S&aacute;miReindeer, founded by experienced reindeer herders Henrik Nutti and Per-Jonas Kemi Nutti, offers unique S&aacute;mi tourism experiences in northern Sweden. The company aims to showcase the S&aacute;mi way of life with reindeer and to strengthen S&aacute;mi cultural &#8230; <\/p>\n<div><a href=\"https:\/\/samireindeer.se\/sv\/our-story\/\" class=\"more-link\">Read More<\/a><\/div>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-blank-4.php","meta":{"footnotes":""},"class_list":["post-81","page","type-page","status-publish","hentry","no-post-thumbnail"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/samireindeer.se\/sv\/wp-json\/wp\/v2\/pages\/81","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samireindeer.se\/sv\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/samireindeer.se\/sv\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/samireindeer.se\/sv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/samireindeer.se\/sv\/wp-json\/wp\/v2\/comments?post=81"}],"version-history":[{"count":17,"href":"https:\/\/samireindeer.se\/sv\/wp-json\/wp\/v2\/pages\/81\/revisions"}],"predecessor-version":[{"id":474,"href":"https:\/\/samireindeer.se\/sv\/wp-json\/wp\/v2\/pages\/81\/revisions\/474"}],"wp:attachment":[{"href":"https:\/\/samireindeer.se\/sv\/wp-json\/wp\/v2\/media?parent=81"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}